Studio 11 is one of India’s best beauty salons and spa services. In our capital, we can see at least one hairdresser, beauty salon, or Spa on every three avenues that attract our attention due to its impressive advertising and infrastructure design. So, today we will disclose how to franchise Studio 11 health and beauty.
Studio 11 is a sector that has always been full of opportunities for entrepreneurs due to its growing demand. However, the number of men and women of different ages who care about their hair, nails, and skin increases. Such has been the sector’s evolution that it is estimated that in 2023 it will generate 800 billion dollars. In addition, nowadays, it has increased the interest in knowing how to franchise studio 11 health and beauty to be part of this profitable industry. After looking at its increasing annual growth rate and turnover percentage, it will be a great franchise opportunity.
Studio 11 health and beauty franchise
This invasion of beauty ventures in our city is because more and more people seek to feel and look good. That is why the beauty salon business is in full expansion and growth in our society. This great growth has caused this business sector to be fragmented and atomized. So it is quite difficult for them to stay in the market due to high competition. Currently, out of every five beauty salons open each year, only two survive and continue to operate.
Likewise, 90% of the beauty salons that operate in the country are small and run by independent entrepreneurs. At the same time, the remaining 10% corresponds to the large beauty chains. In total, 35,882 beauty salons operate in our country, and 60% are located in the capital. Also, this situation of high competition forces beauty businesses to provide high-quality standards in their services to maintain and grow in this competitive market.
However, Studio 11 health and beauty chains currently shine for their excellent service and success.
Monthly profit margins in this type of business can be around 25%, and women manage 75.6% of existing beauty salons in the country. The average ticket is 150 soles, and the average frequency of going to a salon is once a month.
How to franchise Studio 11 health and beauty salon?
It’s time to get down to business and delve into the key steps to open a beauty salon. These include a business plan, a strategic location, qualified staff, and operating licenses. Next, we will explain each of them in detail.
Brand name and identity
A beauty salon is a business where the visual and aesthetic play a very important role. Therefore, you must have a unique brand image that reflects the differential of your business. In turn, this must be accompanied by a new, attractive name that is easy to remember. You can support yourself in brainstorming or look for Internet references to inspire you. Also, make sure that the name includes some keywords related to your activity and the services you offer.
As for the brand image and identity, select sober colours that denote elegance and allude to fashion. Likewise, it incorporates representative symbols of the sector such as the silhouette of a body, a woman’s face, or scissors.
Services and value proposition
Here you must define the services offered in your beauty salon. The field of action is very broad and covers several categories. However, it is unnecessary to cover all the sector variants when starting. You can start by offering the basics and, as the business grows, diversify the offer and expand the market.
Starting your own business involves planning, researching, and analyzing all the variables related to entrepreneurship. It is essential to prepare a business plan in which all the actions to be followed are captured and organized. Likewise, this includes other smaller plans such as marketing and finance. The promotion strategies are defined, and the investment, fixed costs, and profit margins are projected.
Also, a market study is included to identify the competition and know the sector’s behaviour. Based on this, the ideal client’s profile is established, and short, medium, and long-term goals are set.
Legal procedures and licenses
To continue opening a beauty salon successfully, you must legalize it before the relevant entities. The procedures and requirements for the formal registration of a company vary according to the legislation of each country. However, there are certain common factors to keep in mind:
- Choose a legal structure (natural or legal person)
- Verify company name
- Manage the Commercial Registry
- Prepare the charter
- Appoint a legal representative
- Affiliate employees to social security
- Land use certificate
Process the operating licenses and permits corresponding to the business activity
For their part, beauty salons and beauty centers must have certain special permits and licenses, which include:
- Certificate of hygiene and health
- Compliance with biosafety manual
- Accreditation of knowledge for the exercise of the activity
Location and suitability of the premises
It is one of the key steps in the franchise studio 11 health and beauty salon since it is decisive to have a strategically located business. Although it is common to see beauty centres on almost every corner, a safe location in high-traffic commercial areas contributes to success.
Therefore, choose a location within a shopping centre or close to offices, clothing stores, event halls, or residential areas. This way, you will have a greater opportunity to get closer to your target audience and be seen by hundreds of potential clients. Also, make sure that the place is easily accessible by different routes and that it is possible to find parking lots, banks, restaurants, and other services.
When wondering how to open a beauty salon, you also have to prioritize the staff to make up the work team. It must be trained and qualified to provide the services offered professionally. In addition, it is recommended that you have previous experience in the sector and that you have communication and customer service skills. Some of the profiles required at the time of starting are:
- Stylist and barber
- Manicurist and pedicurist
- makeup artist
- spa therapist
In addition to beauty professionals, it will be necessary to have an assistant or receptionist to support you with administrative and accounting management.
Marketing and advertising
Promotion strategies are considered within a marketing plan developed as part of the initial planning. Here, the techniques used to publicize the business and position it in the market are reflected one by one. Also, the dissemination channels, the marketing objectives, the execution time, and the investment budget are established.
However, a marketing plan can combine digital marketing and traditional marketing strategies and techniques.
What do you need to start a beauty salon?
Now that we show the business’s profitability, we will continue answering questions about opening a beauty salon. However, it is necessary to sweep over everything needed for anesthetic. That is all the equipment, furniture, products, and supplies.
First, it is necessary to acquire the basic equipment to comprehensively provide the services. Thus, professionals will work satisfactorily, and clients will feel comfortable and well cared for. The essential equipment and tools in a beauty salon include the following:
Desk, furniture, and chairs for reception
Computer, cash register, dataphone, and telephone
Counter and showcases
Shelves and cabinets
Dressing tables, mirrors, armchairs, and footstools
lamps and lights
Bathrooms and sinks
Spa tables and beds
Hairdryers and straighteners
Scissors and cutting machines
brushes and combs
clips and hooks
Hair remover brushes and hairdressing capes
Disposable towels, hats, masks, and gowns
After acquiring the basic equipment, you must conduct an exhaustive search for suppliers. This step is crucial in opening a beauty salon since the quality of the supplies you use in your services will depend on it. To do so, we recommend you make a list of the different categories of products that you will use in your business, which can be:
- Hairdressing:Shampoos, conditioners, masks, fixatives, lacquers, dyes, straightening, curling products, etc.
- Manicure and pedicure: Nail polish, nail polish remover, gel nail material, cutting, filing instruments, blades, pedicure drill, etc.
FAQ on How to franchise studio 11 health and beauty?
How to start a beauty salon business?
- Develop a business plan for your beauty salon
- Choose your business model
- Find a location for your beauty salon
- Corporate strategy of your business
- Choose a good salon equipment dealer.
How much is invested in opening a spa?
The investment will vary depending on the services offered. Normally, it is usually a high amount, but the truth is that it is a business that stands out for its rapid recovery.
How is the spa business?
The Spa focuses on the segment of people who take care of their health and beauty. You can start your business with a receptionist, two therapists, two makeup artists, and haircut specialists, as well as a cleaning person.
Conclusion on How to franchise studio 11 health and beauty?
Entering the profitable beauty and cosmetics sector is possible either with a beauty salon in a local, mobile, or at home. Options include low-cost, traditional, or novel versions. They all have a wide field of action and great chances of success and growth.
We hope that this guide on franchise Studio 11 health and beauty salon will help you plan and manage your business in a more grounded way. Also, remember that all entrepreneurship involves taking on challenges taking risks, and being a continuous learning process. However, always keep in mind to work with passion and focus on offering added value and quality of service.
Tell us in the comments are you ready to open yours.