Naming a business is a big deal. It can be an overwhelming process but there are tools that make it easier. Using a business name generator, such as Namify, can help you find the perfect name for your business.
Start with Brainstorming
You can use the business name generator by entering words related to your service, product, or business. You can then get hundreds of business name ideas in order to start a shortlist. If you are struggling to come up with words to enter into the generator then start with words that communicate a feeling, emotion, value, or strength of your business. Think about what makes your business unique and also add those words.
Create a Short List with the Best Ideas
Work through your list of business name ideas you got from the business name generator and remove names that are hard to spell, speak, or remember. Keep any names that sound great, are memorable, are brandable, and communicate your service, product, and brand values to your target audience. If there are names you aren’t sure of then keep them and use feedback you get on all the names to help make a decision.
The best feedback you will receive is from people working in the industry and potential customers. You can also use feedback from friends and family, but they will most likely just sing your praises since they aren’t your customer. Ask questions about what your potential audience thinks about each name idea. Does the name communicate what you do? Is it a name that can be trusted? Is it relevant to your business? Does it represent your business? Take notes of any names that your potential customers find the most memorable, are the most liked, and ones that they can pronounce. Take note of any names that are hard for them to say or they don’t like. Even if you love the name, this feedback is important, especially if it is from your target audience.
See What Is Available
Now that you have feedback, you need to see what is actually available and make a decision on a name you will be happy with using. Check domain availability and social media handles in order to make sure your name or a similar name isn’t taken and you will be able to brand your business properly.
Why Use a Business Name Generator like Namify?
Your name is one of the first things a customer will recognize about your brand. The best service and products will go a long way in getting your brand loyalty, but they are not going to be all that helpful if a customer can’t remember your name. The ability of a customer to remember your name has a big impact on how he or she views your business. Every part of your marketing funnel is going to be tied to how a customer can remember your name. It’s easy to get stuck on a name, which is why Namify provides a helpful tool in their business name generator. Their business name generator gives you a one stop shop to start brainstorming an effective name so you can get your business up and running more quickly and focus on perfecting your product or service.
Characteristics of a Great Brand Name
Research shows that there are some characteristics to a great brand name. Use distinctive and simple words, use emotional or meaningful words, use words that have a sound or verbal association, or use words that help create a mental image. You shouldn’t use names that are boring, dull, cumbersome, long, or hard to pronounce. Names that are already in use or trademarked, or could be offensive, also shouldn’t be used.