If you are a blogger and are looking for a way to increase traffic to your site or need help with the quality or quantity of the articles on your website, then look no further than a freelancer. Freelancers will add a new voice to your growing blog and cut down on your workload. If this sounds appealing to you, then read on for several tips for hiring freelancers to boost your blog’s success.
Do a Background Check
Before you hire a freelancer, it might be necessary to verify their experiences. A quick background check can help you find out about their employment history, employment credit, and make sure that they aren’t a fraud. Who you select as a freelancer is going to reflect on your site both positively and negatively. So, making sure that the person you hire is telling the truth about themselves is essential.
Use a Marketplace
Nowadays, almost all freelancers can be hired via a freelance marketplace. These websites are organized so you can easily find the freelancer you want. You can filter by rates, experience, and industry—all in one convenient setting.
Do Your Research
When hiring a freelancer, make sure to conduct thorough research. More skilled freelancers will usually have a lot of ratings on their profile, which will ensure you receive quality content. However, because of their experience and demand, freelancers that are rated highly will cost more.
If you still want to move forward, determine how much work you want from them. You want to ensure that you get your money’s worth and that they meet your expectations. You can also look for freelancers to write long-form pieces to boost your website’s credibility.
Other factors that must be taken into consideration are length, topic, and if this will be an ongoing job. If you are having doubts about hiring a freelancer, ask to read some of their previous work to give you a good glimpse of their writing.
Be Specific
When you hire someone to write for you, make sure that you are specific with your requirements. Not only will it make it easier for them to write a blog, but it will improve the quality of the work you get back. A rubric can often be a helpful document to give them. Additionally, setting a deadline will help avoid paying them for extra time. Keep in mind that if you want a high-quality article that requires heavy research, it may take longer to write.
You can also ask freelancers to write first drafts for you. When they do, you’ll be able to edit and add your personal flair to ensure it’s to your liking. This will help you out in the long run if you don’t have a lot of time to write. Hiring freelancers to simply conduct the research portion of your blogs is also a good way to go about it.
Guest Bloggers
If you are hiring a freelancer for a guest blogging role, you want to consider some of the advantages and disadvantages of doing so.
Advantages
A well-respected or famous guest blogger can bring new visitors to your blog and significantly boost your page views. They will also provide a different voice that can improve the overall quality and variety of your blog. With the right specifications, you can frequently add more pieces to your blog. If you generally write shorter pieces, you can get long-form editorials from freelancers.
Disadvantages
Hiring a guest blogger means losing some of your established audience to your guest, especially if there’s a difference in quality. Readers may leave you for them. Plus, the price of a well-established blogger is usually higher. Make sure you budget accordingly.
These are just some of the ways that hiring a freelancer or guest blogger can help take your blog to the next level. Next time you’re looking for someone to help you write, use the tips above.