Are you struggling to come up with creative marketing strategies for your commercial real estate property? Or are you just starting out selling commercial real estate and don’t know where to start? If so, your best bet is to explore the wide variety of marketing videos that provide excellent guidance for business owners. Let’s take a look at what the professionals are doing in the video space and how you can bring those tactics into play.
As much as we may want our properties to sell themselves, there is still a lot of work that goes into marketing them. One area where businesses struggle greatly is in coming up with creative ways to market their property. In some markets, it can take months for a property to start selling, and the days are numbered if the market is not progressing. In order for your commercial real estate property to sell fast and easily, you will need to come up with an effective marketing plan that brings in the right type of business.
One of the best things about utilizing real estate video marketing is that they allow you to reach out to many different types of people – meaning that your marketing reach can be quite broad and long-lasting. If you haven’t started investing in your commercial real estate property’s marketing, now may be a good time.
Some of the best types of videos you should be applying for marketing your commercial real estate property:
- Informative Videos
This is one of the more straightforward and traditional types of video marketing. These videos tend to be informational in nature, covering a range of topics to target a very specific audience. Examples would include informational videos on “how to” do something with your commercial real estate property or how to increase their value over time. This is one of the more traditional marketing strategies that business owners have been utilizing for quite some time, but it can still be a very successful tactic when applied correctly.
- Educational Videos
As educational content becomes more and more accessible, people are spending less and less time watching TV and movies and shifting towards online content instead. This is great news for business owners who are looking to increase the value of their property by investing in videos that cover a range of educational topics – providing value to the viewer in such a way that they will come back for more. If you have been struggling with marketing your commercial real estate property, look no further than these educational videos.
3. Tour of the property
One of the great things about having a video created for your commercial real estate property is that you can use it to introduce possible clients to the space. If prospective clients are unfamiliar with the area or feel intimidated on the first visit to view your property, an introduction video can help calm any concerns or hesitations beforehand. If you want to show off your commercial real estate property in all its glory and give potential customers a taste of what it has to offer, use an introduction video.
- Commercial real estate videos
Creating videos for commercial real estate marketing videos does not have to involve filming things that involve lots of work and time. You can make videos that simply put your property in the best possible light, which gives potential customers a better feel for what to expect. If you want to show off your property’s friendly atmosphere and unique features, for example, you could use commercial real estate marketing to do so. This makes it easier for people who are looking for commercial real estate properties to find yours, and it helps build trust and confidence.
- Video testimonial
Video testimonials are another option when it comes to utilizing video as part of your commercial real estate property’s marketing campaign. If you already have a lot of prospective clients and they are looking to hire your services, a video testimonial can help display how much confidence your customers have in you. You can also use video testimonials to highlight the type of real estate agent or property manager who will be handling their account. For example, if you are a Realtor, you might use a video testimonial as an introduction for potential clients who know all about how great you are.
- 360° Virtual Tours
360° virtual tours are like videos, but present a range of information from multiple angles at once. This can be done through utilizing high-definition still shots or by utilizing panoramic shots to show off views from the property’s rooftop or backyard view. This type of video allows viewers to see your commercial real estate property’s features in a way that is a little bit more interactive than the typical still shot. A 360° virtual tour can be good for business owners who are trying to attract more clients or are just looking to expand their market.
Video marketing is an excellent way to draw attention to your commercial real estate property. Your Commercial Real Estate property will look great with professional promotional videos. Video gives you the potential for significantly more exposure as compared to print and web marketing.
Having a video done professionally reveals your professionalism and knowledge
Video is an excellent way to educate your target audience on property facts or aspects that they may not have known or thought about. Using a professional video production company can help you achieve the results you desire while delivering quality materials to your audience in a unique, engaging, and educational way.