After 2020, TikTok as a platform grew from dance challenges to exciting stories. The app started to engage, elevate, and win over the mass of followers. Businesses worldwide are curious to know how they can communicate within the app. However, several B2B companies have neglected TikTok as it doesn’t suit its demographic audience and content strategy. Meanwhile, few brands on TikTok are starting to buy 1 million tiktok views, which increases video engagement.- B2B Marketers
Hence, the companies are grabbing through trending content strategy as they have higher audience retention and engagement. So, how can your B2B company stay ahead of the social media curve?
Something About TikTok
TikTok is a short format video-sharing platform that is popular among teens. The app is famous for its lip-syncing features where; it reaches Gen Z. Above all, TikTok has got downloaded more than one billion times, including 96 million in the United States. Further, the app involves sharing 15-seconds video clips that connect artists and music bands.
1. Video Marketing
Based on a famous report, video content will consist of more than 80% of global internet traffic by the end of 2022. With video marketing campaigns, every business can engage the minds of potential followers in short. In addition, successful business videos narrate their audiences with exciting stories and motivate them to connect with these narratives. Hence, telling an impactful story on social media needs innovativeness, research, and the best approach.
Did you know that TikTok is thriving in the storytelling business, which is why the app is so engaging, fast-paced, and funny for its customers? For instance, if your business is not on TikTok, you can create your new TikTok account for video marketing. This is because tikTok photos only tell your consumers so much about your business story, whereas video marketing can elevate your business marketing strategy.
2. Community- B2B Marketers
The COVID lockdowns leave people searching for human connection, positive interactions, and friendship. During these pandemic lockdowns, TikTok offers a glimpse into everyone’s life in a way that feels more intimate than Instagram and Facebook. As a result, several consumers turn to the app to connect with those who share relevant interests, hobbies, and life stories.
Previously, businesses created brand awareness using TikTok videos by curating potential audiences and their interests. Thus, building a community for your brand assists in classifying your business from competitors, which makes your customers feel more welcome. For instance, if you are a B2B or B2C business, your brand can get enormous benefits after building community, particularly in the hard times. The first step is to think about your customers and how your products and services will impact their world.
Pro Tip: Being a B2B TikTok marketer, are you trying to improve your business status? If so, start to create high-quality content where you can broaden your fan following. Further, if you are trying to enhance account visibility, start using Trollishly, where you can best engagement results.
3. Hook Your Audience- B2B Marketers
Always keep your things short and sweet to the point on TikTok. Recent research shows that the average attention should be around 8-seconds. Also, content marketing experts say that B2B brands are trying to limit each video below 30-seconds. From the facts, TikTok claims that the time factor is a super effective method that helps in attracting and attracting customers’ attention. Thus, the TikTok videos perform better by grabbing the audience with this strategy. Above all, TikTok videos are simple to view, short, and enjoyable. Last, hooking your audience strategy for your TikTok marketing if you plan to promote your video content marketing.
4. TikTok Challenges- B2B Marketers
On TikTok, the platform has got dance and lip-syncing video challenges to the #updownchallenge and #plankchallenge to maximize audiences’ interests from every age group. Parents and family members can join in the fun and have quickly got grabbed onto the TikTok trend.
Every business can participate in their TikTok challenge on their profiles to engage with their potential customers. If you are a B2B company, you can make creative and entertaining TikTok challenges from your business team. Moreover, it’s significant to engage your audience and stay ahead of the curve with the recent TikTok trends. Indeed, your TikTok audience will check your efforts and interact the best.
5. Create Authentic Content
Generating authentic content is the primary aspect that every TikTok marketer should develop. People follow influencers, celebrities, and experts but not brands. Suppose you are curious about building genuine and authentic content about your business on video, make your customers believe your business.
Live video streaming assists in generating more video views and customer interaction. Thus, TikTok has got the in-built feature in its platform where it works like Instagram, Facebook, and YouTube.
Final Key Points
This article explains everything about how you should start your marketing campaigns on TikTok. If you are budding as a B2B marketer, understanding all the above factors, like video marketing, building community, and TikTok challenges, can generate tremendous engagement results. Apart from that, you can even try using Trollishly, where you can get plenty of video likes and views.
