You can use numerous printing techniques to advertise your business and brand. Every method is used for different things, so your company can pick the best approach to promote your goods and services. How many types of printing methods are there? How do they differ? If you are a designer or your company has a design team, they must know the printing techniques available. Like everything else, printing options are evolving in this ever-expanding technological world. Let’s explore the printing techniques available to you as of right now.
People debate how many printing techniques there are available out there. This article explores seven different options for your printing needs. They include offset, flexographic, digital, large format, screen, 3D, and LED UV printing.
Offset Printing
This is also known as offset lithography or litho. It’s a prominent way to print in mass quantities. Printing plates have copies or images that need to be printed on each plate. It’s then offset onto rubber blankets or rollers before being placed onto the type of paper (or print media) you use. Since the print media doesn’t touch the plates and the rollers are made from a malleable material, your media can be made from rough or coarse surfaces. It’s great for printing small or large jobs on canvas, wood, cloth, paper, books, and stationery (to name a few).
Flexographic Printing
This is a contemporary method of letterpress printing. It’s often used to print on bumpy or rough surfaces. This technique uses fast-drying inks (semi-liquid) and is often utilized for large-scale print jobs. This method is speedy, printing on media like cellophane, plastic, metallic film, packaging, labels, wrapping paper, and wallpaper.
Digital Printing
This is a present-day way that uses various techniques like laser and inkjet printing. Digital files (like PDFs) are sent straight to a printer. Unless you print large quantities, this method can save you on cost and time. It’s essentially “printing on demand” with a fast turnaround. Many people print labels, signage, newsletters, posters, and menus.
Large Format Printing
This printing technique is ideal for classic advertising and companies who want to make a gigantic impression on their clients. Large format is precisely what the name suggests. It gives you a larger area to work with. Instead of printing on a single sheet, large format runs print rolls that go through a feed to create one big sheet. Many companies choose this type of printing to print smooth or flat media that can be allocated to a wall, folded, or stand up on its own. Things like billboards, vinyl banners, wallpapers, posters, murals, laminating, and floor graphics work perfectly with this type of printing.
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Screen Printing
Mesh or delicate material delivers an image to another piece of material. An extensive setup is needed when doing screen printing; however, if you need bulk printing of one image, this can be an economical choice. Many companies print graphics or logos onto clothes or fabric but can also use metal and paper for posters and banners.
3D Printing
Three-dimensional printing has come a long way since it first being introduced in the 1980s. Nowadays, you can even print items with moving parts. Once everything has been decided with a computer program (like CAD), tiny layers print on top of one another using a plastic material. Businesses use this printing method for free marketing and promotional items, display and novelty items, and toys.
LED UV Printing
This printing method is gaining popularity with companies who want the top of line quality with a fast turnaround. It’s a type of digital printing that uses ultraviolet (UV) technology to dry the ink as it prints. This method prevents the ink from settling into the material used, making the color vivid and clear. Not to mention that this is an environmentally sound way to print materials because it doesn’t use as much power as the typical printer. The way it adapts is beneficial for many items, including catalogs, newsletters, magazines, posters, brochures, stationery, and leaflets.
Online Advertising Versus Print Advertising
Getting your name out there in the marketplace is always a positive thing. Advertising your company is a way to boost sales and traffic. With the advent of digital technology and social media platforms, a brand can do a lot for itself in the course of advertising. However, we can’t forget traditional ways of promoting oneself. Promoting your company in print is a type of marketing that uses printed materials to reach clients on an expansive scale. Physically printed materials are effective because consumers tend to remember ads in print better than digital ads, and they highly regard services and products in print versus digital.
Advertising in print tends to build trust and credibility in the mind of the consumer—the reason why is that the internet is filled with misleading and fake information. When a client has something that has been physically printed, they think it comes from a trustworthy source. Make sure you are well-researched and organized for your printing endeavors.
In Conclusion
If you overlook advertising in print, it could mean you will strike out on acquiring more business. Print may not be on the rise, but it’s not a dead medium. It is highly relevant to your company’s marketing needs. Several printing techniques cater to different mediums and materials. It knows which will work for you and save you time and money. Whether it’s a short or long-run job, small or large format, there is a method of printing that will work perfectly for you and your brand’s needs. Your printing options are endless; start creating and boosting your sales today!
