As a brand, you know how important it is to grab every opportunity to connect with consumers. Your target demographic expects to be able to engage with the brands they buy from, and if you can’t offer some form of interactivity, you’ll struggle to compete with other offerings. Many companies have invested in QR code packaging because of the immersive element it lends to their products. While tools like social media can provide an outlet for communication with customers, a QR code is an opportunity to share information, solicit feedback, and boost sales. The latter of these benefits is particularly notable since customers will access a QR code once they already have your product in their hand.
Provide More Brand Information
When a customer is looking at your product, inspecting its packaging, and deciding whether to buy, there are a myriad of factors that will contribute to their decision. Every consumer has their own unique interests and motivations, but your brand will be most successful if you can appeal to a wide range of buyers. Custom stand up pouches that feature a QR code allow you to do exactly that. By inviting consumers — and prospective buyers — to learn more about your company’s brand, you are offering information that could make the difference between being put in the cart or getting put back on the shelf.
What kind of information exactly will achieve this, though? Of course, there is information that could have the opposite effect and dissuade consumers from making a purchase. The key is in your values. A customer who picks up your package and scans its QR code is likely looking for validation of their potential purchase. They want to feel good about buying what you sell. To give this to them, you should establish a common foundation of values, such as a commitment to sustainability or a pledge against animal testing.
Create Interactivity Experience
A QR code is an invitation to learn, engage, and invest, and interactivity is a major component. The ideal life cycle of a QR code starts with a scan and ends with a loyal customer. Guiding your customers through this journey requires a consistent flow of engagement. That’s why it’s vital to integrate interactive elements into your QR code platform. This might look like links to social media, public contact information, or a chat box soliciting feedback. No matter what kind of format you choose, though, you should ensure that it can be used to gather data and improve your products.
This is a great strategy for nearly any kind of company, including food manufacturers and coffee brewers. There will always be competitors in your market — especially if you’re in an overcrowded field like roasting — but you can set yourself apart with custom coffee bags that connect with consumers. These bags can be designed to match your brand and include a QR code inviting customers to engage further. Though it’s simple, tools like this can help your business take success to new heights.
