At least 82% of app users find new apps to download simply by browsing app stores or clicking on recommendations provided by app stores. This means you should ask yourself one question. Do your new users find it easy to discover, install, and use your app?
If not, you could be missing out on potential customers and revenue. App Store Optimisation (ASO) — like search engine optimisation for apps — is essential to creating a successful mobile strategy.
With so many development platforms available for businesses today, being able to effectively track key metrics to ensure that your ASO is working properly can quickly become overwhelming.
Let’s look at KPIs that can help measure visibility and user acquisition in the App Store economy.
What Is App Store Optimisation?
App Store Optimisation (ASO) means optimising an app store listing to boost an app’s search results. It involves creating and implementing strategies to improve app visibility and increase the number of downloads.
ASO includes optimising the app’s:
- Title
- Description
- Keywords
- Visuals
The goal is to improve discoverability and appeal.
How to Optimise for the App Store
If you’re creating an app for the App Store, it’s important to optimise it to ensure people can find and download it easily. But how do you do that effectively?
Start by creating a catchy and memorable app name with keywords that describe your app’s purpose. Write a clear and concise app description that explains what your app does and how it benefits the user. Use high-quality screenshots and videos to showcase your app’s features. Highlight what users will get out of downloading your app.
Finally, encourage users to leave positive reviews and ratings to improve your app’s visibility in search results.
App Store Optimisation KPIs to Measure
While there are several metrics you can measure, it’s important to narrow your efforts down to a few core metrics at first. We recommend tracking three app store optimisation metrics to measure ASO success.
Keyword Rankings
Keyword rankings are important in measuring the success of an app because they show where the app appears in search results. By tracking this metric, app developers can optimise their app’s description and content to improve visibility, resulting in more downloads and higher engagement.
Clickthrough Rate
Clickthrough rate (CTR) measures the percentage of people who click on an app after seeing it in the app store search results or featured lists. It’s a recommended metric because it indicates how effectively an app’s store listing attracts potential users. A higher CTR can result in higher app store rankings and, ultimately, more downloads.
Conversion Rate to Install
Finally, you can also look at the conversion rate to install to measure App Store Optimisation. This metric provides insight into how many people download the app after visiting its page. By monitoring this metric, you can identify ways to improve your app store listing to encourage more installations.
