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Types of Coupons for E-Commerce Businesses

Sambit by Sambit
19 March 2022
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Online shopping has taken over the world, thanks to the various benefits this approach offers. You’ll appreciate its convenience, flexibility, variety of options, and affordability. Its cost-effectiveness has helped attract many people, as everyone operates on a budget. You could attribute its affordability to two critical elements: lower overhead costs and the availability of coupons. The following information helps you understand the various types of coupons to consider.

Newspaper Coupons

Newspaper coupons are some of the most popular choices you have on the market. You’ll find them in newspapers, often rolled up in the paper itself. You could also get them in local newspapers and newsletters. Often, these coupons are from the manufacturer, and you can use them in online and brick-and-mortar stores.

However, you must read the fine print to understand using these coupons. While some are stackable, some are not. Suppose they are stackable; you’ll use them alongside other loyalty program discounts.

Mobile Coupons

Various strategies are used in distributing mobile coupons. You’ll often get them via SMS, MMS, or Bluetooth. These mobile coupons are either scannable or in the form of codes. Today, various e-commerce platforms use mobile coupons to increase traffic to their site. While this is one of the goals, mobile coupons will help you make significant savings in the long run.

Coupon codes are the most straightforward. They come with a unique combination of characters, meaning you can use them only once. In most cases, you’ll apply them when checking out. However, mobile coupons suffice for customers who frequent particular stores. There is a high chance of getting this coupon on the email marketing list.

Automatic Discounts

Automatic discounts are often given when you take particular actions on the e-commerce site. You’ll get them as a reward for the action done. Usually, these discounts do not necessarily apply to the product you purchase. For instance, while some stores will offer a percentage discount on your purchase, others offer freebies like free shipping. The idea is to help alleviate the burden attached to the shopping process.

Printable and Downloadable Coupons

Downloadable coupons are a little rare. Yet, they offer significant discounts on purchases across various e-commerce platforms. Perhaps, you should check Loblaws flyer to understand how these coupons work. You can find printable coupons on specific sites, including store websites, social media pages, and branded websites.

You can stack printable coupons with other loyalty program discounts, manufacturer coupons, and store coupons. This way, you can be sure of much better satisfaction in the long run.

Store Coupons

An excellent e-commerce store is always willing to offer various benefits to its customers. One method used is providing store coupons specific to the e-commerce platform. They could be either printable or digital, depending on the store. Usually, these coupons will offer you a percentage discount or a particular figure off the buying price.

As you look forward to affordable online shopping, coupons will be an excellent choice. These devices help discount the amount you pay for products. You could consider any of the types mentioned above.

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