Tourism and event are a significant part of the broader service industry. The key goal of tourism is to attract more tourists via engagement marketing and highlighting the main attractions, whereas events are essential for positioning tourist destinations. In essence, the relationship between tourism, events, and the wider environment is inextricably interconnected.
There are exigent demands for events in drawing target visitors to the destination. In fact, events act as an undeniable factor in motivating and intensifying tourism. Every year, people from different corners of the world travel overseas to attend an event. These events are usually organised at a large scale to attract more tourists.
Today, event management is considered a key driver in stimulating the dynamics of the tourism industry. Various research reports based on the relationship between event management and tourism management show that events play a vital role in attracting holidaymakers, who otherwise refrain from visiting a particular destination.
At present, event tourists contribute significantly to generating economic benefits even during the off-season. Without the event management industry, the tourism industry is on the verge of losing its success and attractiveness. Fundamentally, the growth and development of the tourism industry are directly linked with the success of the event management industry.
Following learning the relationship between these two crucial components of the hospitality industry, you might wish to master the skills of this management. So, this blog will help you discover the best course designed to meet your all requirements.
Master of Arts (MA) in tourism and event management is an 18-month programme offered by many noted educational institutions in Germany’s Berlin. The curriculum of the course covers fundamental topics like marketing planning, operational management, cross-cultural management, event management and entrepreneurship, and strategic approaches in tourism businesses.
The 18-month MA in this management course focuses on enhancing the skills and knowledge of students essential to thrive in the tourism and event management sectors. The course is also tailor-made to equip students with the leadership competencies for one of the fastest-growing industries in the world today.
Entry requirements for MA –
Individuals who wish to boost their confidence and marketability can consider pursuing an MA in tourism and event management course. To pursue this course in Berlin, you must have what it takes to attend a German university. So, check it now!
- Your minimum age should be 21.
- You must have a strong undergraduate degree from a recognised educational institution.
- If you do not have the academic requirements to pursue the course, you can submit your work experience. At least three years of management experience is a must to enrol in this course.
- You must have scored IELTS OS 6.0 (with a minimum of 5.5 in each component) to prove your English language proficiency.
You can apply to the MA in tourism and event management course in Berlin online. All you need to do is to browse the top-notch universities to sign up for the course at the best price. Hurry up!